SSGA was celebrating the first anniversary of its "Gender Diversity Index" fund that "invests in U.S. The statue was installed on March 7, 2017-the day before International Women's Day-by State Street Global Advisors, in a campaign developed by advertising agency McCann New York. She modeled the sculpture on two children from Delaware "so everyone could relate to the Fearless Girl." History Still, Visbal commented that "I made sure to keep her features soft she's not defiant, she's brave, proud, and strong, not belligerent". The commission by State Street Global Advisors specified that the statue should depict a girl with hands on her hips and chin up, with a height of 36 inches, which Kristen Visbal and her collaborators then increased to 50 inches, to better match the size of Charging Bull. SHE makes a difference," with SHE referring to both the gender of the subject and the fund's NASDAQ ticker symbol. The plaque below the statue stated: "Know the power of women in leadership. įearless Girl is meant to "send a message" about workplace gender diversity and encourage companies to recruit women to their boards. As first placed, it faced Charging Bull, a much larger and heavier bronze statue that is 11 feet (3.4 m) tall and weighs 7,100 pounds (3,200 kg). įearless Girl measures approximately 50 inches (130 cm) tall and weighs about 250 pounds (110 kg).
A plaque with footprints was placed on the original site of Fearless Girl. Following complaints from that statue's sculptor, Arturo Di Modica, it was removed in November 2018 and relocated to its current location the following month. The statue was first installed at the northern tip of Bowling Green on Broadway, facing down the Charging Bull statue. SHE makes a difference," with "SHE" being both a descriptive pronoun and the fund's NASDAQ ticker symbol. A plaque originally placed below the statue stated: "Know the power of women in leadership. It is located across from the New York Stock Exchange Building in the Financial District of Manhattan in New York City.įearless Girl was commissioned to advertise for an index fund that comprises gender-diverse companies that have a relatively high percentage of women among their senior leadership. It depicts a girl four feet high, promoting female empowerment.
The statue was installed on March 7, 2017, in anticipation of International Women's Day the following day.